Advertising and Marketing Strategist
10 years of experience on Amazon Sales E-commerce Brands Strategist with Data-Driven and AI
Work Experience
Zhongshan RongYi Trading Co., Ltd. | Zhongshan, China
March 2015 – current
Led a four-person ecommerce team generating over US$2.5 million in annual sales across Amazon’s North American marketplaces. Combined brand positioning, merchandising, and PPC optimization to achieve ROAS above 4.3, while using data analysis and controlled A/B testing to improve product page’s conversion rates to 5%–10% or higher.
Connected Amazon, Shopify, and WordPress through consistent brand content, SEO, and digital marketing. Managed catalog operations, inventory, cross-border logistics, and customer service to support reliable fulfillment and a stronger customer experience.
Capabilities in practice
Hover to explore · Scroll for moreTap to explore · Swipe for more
Education · 2024–2026
Sheridan College
Advertising and Marketing Communications
My Advertising and Marketing Communications studies at Sheridan College developed my ability to connect market research, consumer behaviour, brand positioning, and integrated marketing strategy with business objectives.
Through audience research, competitive analysis, and frameworks such as SWOT and STP, I identify market opportunities, define priority audiences, and develop actionable insights. These insights inform a clear brand position, relevant messaging, and creative briefs that give campaigns a focused direction.
I bring this strategic thinking into integrated marketing communications and media planning—connecting traditional and digital channels, mapping customer touchpoints, and recommending budget allocation based on audience behaviour, reach, frequency, and cost efficiency.
By applying advertising response models and setting measurable campaign objectives, I can help businesses build awareness, strengthen purchase consideration, and evaluate performance. My focus is on turning research into practical recommendations that support better marketing decisions and more effective use of resources.
10 capabilities · Scroll to explore
Research → Strategy → Business impact
Apply SWOT, PESTEL, and competitive analysis to identify market opportunities, assess business challenges, and inform marketing decisions.
Use consumer research and STP—Segmentation, Targeting, and Positioning—to identify priority audiences and develop more relevant marketing strategies.
Use perceptual mapping, brand personality, and value proposition development to define a distinctive market position, brand voice, and consistent messaging.
Apply models such as AIDA and the Hierarchy of Effects to match advertising objectives and messages to consumers’ stages of awareness, consideration, and purchase.
Connect advertising, public relations, social media, direct marketing, and sales promotion through a unified strategy that strengthens brand recognition and supports business goals.
Map the customer journey to identify barriers, select relevant touchpoints, and guide consumers from initial awareness toward purchase and loyalty.
Translate audience insights into media objectives, channel selection, campaign timing, and reach-and-frequency recommendations across traditional and digital media.
Evaluate media costs, competitor activity, and share of voice to recommend budget allocation and identify opportunities for more effective brand exposure.
Develop creative briefs, core messages, and brand stories that connect consumer needs with product benefits and give creative execution a clear direction.
Set SMART objectives and relevant KPIs, evaluate campaign performance, and turn findings into practical recommendations for future improvement.
Collaboration, or hiring me, please feel free to contact me at any time.
The world has a way of bringing people together. I look forward to meeting you soon.
