Alzheimer.
Design
Weirong Zhang
Media
OOH- BillBoard
Date
Feburary 12th, 2024
Tools
Adobe Photoshop
Non-Profit Organization Project’s Campaign: Alzheimer Society Canada
Breaf & idea.
- Even when memories fade, love still remains.
- The campaign is increasing awareness of Alzheimer’s disease.
- Emphasizes that “29 Canadians / Hour Diagnosed With Alzheimer’s” to highlight the urgency of the issue.
- Features an elderly couple embracing, symbolizing the emotional and relational impact of Alzheimer’s.
- While the bodies are rendered in black and white, their eyes are in color, symbolizing hope and drawing attention to the disease.
- The closed eyes of an elderly couple symbolize society’s neglect and the missed opportunities for treatment.
- The embrace symbolizes mutual support, emphasizing that addressing Alzheimer requires society to unite.