Alzheimer’s Project – Strong Storytelling skills to catch target audience’s attention, highlighting the human impact of Alzheimer’s disease.

This project involves using AI tools to create a 30-second TikTok advertisement based on a “wishlist” concept. The objective is to apply advertising knowledge and strategic thinking to design an effective call-to-action (CTA) within the video, encouraging audience engagement and conversion.

Used the AIDA model to create the advertisement for Canada Goose with AI Tools.

Use Adobe Photoshop to present my creative idea for the project.

SWOT to analyze our client’s (Nike) new opportunity at TSN and what emerging trends are in Canada.Recommend the product that TSN offers can achieve the Media Brief’s objective.