Sales at Amazon.
Resoponsibility
- Inventory Planning,
- Advertising Strategies design,
- Advertising Optimization,
- Listing Asins description,
- A+ Content with Creative design
- Creative Video about product and brand
Interpersonal skills
- Leadership;
- Time Management;
- Communication;
- Active listening;
- Relationship Maintenance
Product
- Women’s Clothing
- Men’s Clothing
- Boy’s Clothing
Skills
- Photoshop – A+ Content Design; Product Image optimization
- Final Cut Pro/AE/PR/CutPro – Product Video for advertising or listing product display
- WordPress – Website development
- Office Microsoft – Specifically, using Excel; Mastering the formulas to analyze ad performance and optimize ads; additionally, using Flatfile for uploading Amazon products and ASINs merged and split on Amazon Seller Central.
One of My Client Data
Amazon Ad Oporating Share
- To establish an official brand website, the attributes of the brand website must align with those of the Amazon brand website.
- Regarding Amazon’s advertising strategy:
- In response to Amazon’s algorithmic changes and based on my understanding of Cosmo, I’ve divided the advertising strategy into three phases:
- Phase One focuses on maximizing exposure:
- 1. Brand Video Keyword Board Ad – CPC
- 2. Brand Video ASIN Ad – CPC
- 3. Display Video ASIN Ad – VCPM
- 4. Display Photo ASIN Ad – VCPM
Phase Two begins once strong exposure is achieved in Phase One, focusing on increasing clicks. Key performance indicators (KPIs) are click-through rate (CTR) and click.
- 1. Brand Video Keyword PH Ad – CPC
- 2. Display Photo ASIN Ad – CPC
- 3. Display Video ASIN Ad – CPC
Both Phases 1 and 2 collect user interest data from Amazon buyer accounts and build audience segments to create customer profiles for this ASIN.
Phase 3 aims to generate effective organic traffic, primarily reflected in improved keyword performance for product promotion and increased Amazon organic traffic. The KPI is achieving an organic order volume that exceeds paid ad-order volume. Crucially, data sources are keyword insights from Merchantword analysis gathered during Phases 1 and 2.
This phase operates on two levels, strictly adhering to A10’s algorithm:
A Level:
A1: Product Keyword PH Ad – CPC (Exposure on target keywords)
A2: Product ASIN Ad – CPC (Bid must exceed the CPC price on the keyword’s first page)
B Level:
B1: Product Keywords Exact Ad – CPC (Critical note: Do not use keywords from A Level for this exact match ad, as the algorithms for Board, Phase, and Exact keyword ads operate entirely differently)
B2: Product ad -4type different Auto Ad
Key considerations:
1. All ad campaigns above must use a single ad group; each ad group cannot exceed 5 keywords or ASINs.
2. Video ads must not exceed 15 seconds.
3. Image ads must showcase product benefits, not features.
4. Budget per campaign: $100–$200.
5. During high-exposure periods, bids must be set based on the product’s lifecycle stage. For example, during a cold start, bids should exceed the highest suggested bid.
6. Optimization:
A. Daily ad spend exceeding $10 must be paused (unless your client is a popular brand).
B. At the end of Phase 1 and Phase 2, filter effective campaigns based on KPIs after analyzing 7-day or 30-day data.
C. Phase 3 optimization should be based on A10 algorithmic adjustments.
D. Auto ad must routinely optimize, and must negative not relevant Asins and Keywords.
