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Design

Weirong Zhang

Digital Ad

Tiktok Ad

Date

March, 2026

Group Porject

Tiktok ad, Short video form ad

TikTok Advertising design

During the project, what I got

  • Conducting in-depth research on the brand’s identity—such as its logo, colour palette, typography, and tone of voice—helps us understand the brand’s overall values. This allows us to identify the brand’s purpose.
  • Anaylize target audience of the target audience, including demographics and psychographics.
  • Creative tools: Adobe After Effects, Adobe Photoshop, CapCut, Final Cut Pro, and Figma.
  • AI tools: Google Gemini, Nano Banana 2.0.