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Advertising and Marketing Strategist

William.

10 years of experience on Amazon Sales | E-commerce Brands Strategist with Data-Driven and AI

10.
Years
Ecommercial Branding
Experience

Great Merchandising Experience

During the period, what I got
PPC Management Skills
SEO Skills
Strategic Planning Skills
Solving Problem Skills
Time Management Skills
Communication/Negotiation Skills
3.
Years
Study and living
At Canada

Study at Sheridan College Experience

During the period, what I got
Deep Insight of Data-driven Decision
Creative Media Planning skills
Strategic Analysis Skills: SWOT, SMART, AIDA, 5A / 5W1H
Integrated Campaign Planning Skills
Time Management Skills
Communication Skills

Non-profit Organization Project.

Alzheimer’s Project – Strong Storytelling skills to catch target audience’s attention, highlighting the human impact of Alzheimer’s disease.

See Project

Make a Wishlist Project

This project involves using AI tools to create a 30-second TikTok advertisement based on a “wishlist” concept. The objective is to apply advertising knowledge and strategic thinking to design an effective call-to-action (CTA) within the video, encouraging audience engagement and conversion.

See Project

Canada Goose Project.

Used the AIDA model to create the advertisement for Canada Goose with AI Tools.

See Project

Doordash.

Use Adobe Photoshop to present my creative idea for the project.

See Project

TSN & Nike Project .

SWOT to analyze our client’s (Nike) new opportunity at TSN and what emerging trends are in Canada.Recommend the product that TSN offers can achieve the Media Brief’s objective.

See Project

Work Experience

Download Resume
2015-2023
Branding and Selling at Amazon Platform

Focus On:

  • Positioning product and building up the value of the E-commercial brand.
  • Leverage Amazon's advertising experience and the deep insight into the strength of Amazon’s advertising products to create a strong strategic plan for the listing at each stage.
  • Through A/B testing to improve the listing performance.
  • Operating the Amazon platform to upload the product, including the ASIN's image, bullet points, descriptions and price.
  • Designed the A+ Content, Created/edited the video, and updated to the Amazon seller central to drive the high conversion rate.
  • Designed the Amazon Brand Official Page, using storytelling skills to increase the credibility for E-commercial brand.
  • Scheduling production in collaboration with manufacturers.
  • Designed and managed the official brand website using WordPress platform, enhancing customer experience and brand credibility, and adding the brand of the value.
  • Oversaw logistics and inventory management, ensuring efficient international shipping and customs clearance from China to the U.S.

Education

Download Resume
2024-2026
Sheridan College
Got Deep insight into the knowledge about Advertising and Marketing Communication. Primarily focused on advanced studies in traditional and non-traditional media advertising. More comprehensive analysis of the market, developing media planning strategies, and creative execution.

Creative Thinking and Strategic Planning offer value to The Brand.

“If it doesn’t sell, it isn’t creative.”

David Ogilvy
Founder of Ogilvy & Mather｜“Father of Advertising”

"Marketing is about values… It’s about making people understand what you stand for."

Steve Jobs
Co-founder of Apple

“Marketing is no longer about the stuff that you make, but about the stories you tell.”

Seth Godin
Marketing Author & Entrepreneur

Recent news

Contact

Collaboration, or hiring me, please feel free to contact me at any time.

The world has a way of bringing people together. I look forward to meeting you soon.

Mississauga, ON L5B 0C6, Canada

+1 (437) 518-6737

weirongzhangwilliam@gmail.com

Let's grab a coffee and jump on conversation chat with me.