Work Experience

2015-2023
Branding and Selling at Amazon Platform

Focus On:

  • Positioning product and building up the value of the E-commercial brand.
  • Leverage Amazon's advertising experience and the deep insight into the strength of Amazon’s advertising products to create a strong strategic plan for the listing at each stage.
  • Through A/B testing to improve the listing performance.
  • Operating the Amazon platform to upload the product, including the ASIN's image, bullet points, descriptions and price.
  • Designed the A+ Content, Created/edited the video, and updated to the Amazon seller central to drive the high conversion rate.
  • Designed the Amazon Brand Official Page, using storytelling skills to increase the credibility for E-commercial brand.
  • Scheduling production in collaboration with manufacturers.
  • Designed and managed the official brand website using WordPress platform, enhancing customer experience and brand credibility, and adding the brand of the value.
  • Oversaw logistics and inventory management, ensuring efficient international shipping and customs clearance from China to the U.S.